The Latest FitFlops Styles at Mozimo

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Despite only being eight years old, the Fitflop brand has made huge waves in the footwear industry with their fun, fearless and functional designs which have been especially popular with our wonderful Mozimo customer base.

However, many people don’t know what makes these shoes just so great (and believe us, they are!) so we have come to shed some light on Fitflop’s short but exciting history and to introduce you to some of our favourite styles from their latest range.

Who are FitFlop?

The brains of Fitflop’s success actually comes from the expert biomechanists who helped to design a multi-density Microwobbleboard midsole which, after the addition of a sporty flip flop upper, became the first ever Fitflop sandal to ever be sold in 2007.

Since then, Fitflop has gone on to sell over 20 million pairs of shoes, boots and sandals worldwide and are repeatedly told by happy customers that their shoes are the comfiest shoes they have ever had on their feet. And this will come as a great reward to the brand, who for years have been aiming to offer their customers ‘that happy Fitlflop feeling, any and every ‘wear’’.

Below, we have rounded up a selection of our favourite ladies’ shoes and sandals from the latest FitFlop collection to hit our shelves:

First up we have the F-Pop Loafer in black leather with a stand-out panel of faux lizard patent above the toes. This fun take on a classic style offers the usual ergonomically engineered comfort of Fitflop shoes with a new, fashionable edge. Second, the F-Pop Oxford is a subtle but gorgeous lightweight shoe, ideal for work or casual outfits. Padded with pressure-diffusing technology, these are ones for dancing the night away! Next we bring you the F-Pop Ballerina shoes in an eye-catching leopard print design. These amazingly pretty, super stylish shoes are lightweight and ergonomically designed to offer you unparalleled all-day comfort.

Now for the sandals! Our first choice is the silver Lulu Slide from the Superglitz collection which comes with the brand’s famous Microwobbleboard midsole and two sparkling upper straps. Then, there is also the Lulu toe thong sandals in metallic black which are similar in their glitzy finish, but offer a built-in arch contour and toe thong upper – a beautifully luxurious holiday sandal if ever we saw one. Last but not least, Fitflop’s Banda sandal in stone are one of our absolute favourites with its subtle tones and effortless elegance. All in all, a stunning selection of sandals for you to choose from!

Browse the complete Fitflop collection online at Mozimo now!

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