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FitFlop

WE ARE FITFLOP™

WEAR THE SHOES. RULE THE WORLD.

At FitFlop, they believe that when your feet feel great, you FEEL LIKE YOU can DO anything.

In 2006 FitFlop founder Marcia Kilgore set her mind on a mission – to create the most comfortable footwear in the world. Collaborating with two British biomechanists she created a triple-density MICROWOBBLEBOARD™ midsole, and launched it in our first FitFlop sandal.

Now the newer BIOMIMETIX™ and SUPERCOMFF ™ midsoles (both biomechanically engineered to diffuse underfoot pressure and deliver world-class ergonomic comfort) allow us to offer an even wider range of silhouettes within the FF2™ collection.

Over twenty million pairs have been sold since they first started making shoes. (And we’re repeatedly told – by happy customers – that FitFlop make the most comfortable footwear in the world.)

SEE FOR YOURSELF … “All I ever wanted in a shoe. They are all I want on my feet – the other shoes languish in the closet!” Jenny Pluta, UK

“Outstanding! I ONLY wear FitFlop. All my other shoes, boots, slippers are in the bin!” Sheree Collins, UK

“They are the only sandal I take on holiday and use for long walks, I come home and I am ready to dance the night away!” Elle Linton, UK

FitFlop SOLES EXPLAINED:

FitFlop original MICROWOBBLEBOARD midsole

The patent-pending, original MICROWOBBLEBOARDTM midsole technology fuses three diagonal sections of multi-density EVA into a single, seamless, underfoot platform to absorb shock, diffuse high-pressure spots, and make your feet feel amazing!

FitFlop slimline BIOMIMETIX midsole

The patent-pending BIOMIMETIXTM midsole is an ergonomic, pressure-diffusing, sneaker-like layer of cush. Because at FitFlop, we believe YOUR FEET SHOULDN’T HAVE TO SUFFER TO BE BEAUTIFUL™.

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