WE ARE FITFLOP™
WEAR THE SHOES. RULE THE WORLD.™
At FitFlop, they believe that when your feet feel great, you FEEL LIKE YOU can DO anything.
In 2006 FitFlop founder Marcia Kilgore set her mind on a mission – to create the most comfortable footwear in the world. Collaborating with two British biomechanists she created a triple-density MICROWOBBLEBOARD™ midsole, and launched it in our first FitFlop sandal.
Now the newer BIOMIMETIX™ and SUPERCOMFF ™ midsoles (both biomechanically engineered to diffuse underfoot pressure and deliver world-class ergonomic comfort) allow us to offer an even wider range of silhouettes within the FF2™ collection.
Over twenty million pairs have been sold since they first started making shoes. (And we’re repeatedly told – by happy customers – that FitFlop make the most comfortable footwear in the world.)
SEE FOR YOURSELF … “All I ever wanted in a shoe. They are all I want on my feet – the other shoes languish in the closet!” Jenny Pluta, UK
“Outstanding! I ONLY wear FitFlop. All my other shoes, boots, slippers are in the bin!” Sheree Collins, UK
“They are the only sandal I take on holiday and use for long walks, I come home and I am ready to dance the night away!” Elle Linton, UK
FitFlop SOLES EXPLAINED:
FitFlop original MICROWOBBLEBOARD midsole
The patent-pending, original MICROWOBBLEBOARDTM midsole technology fuses three diagonal sections of multi-density EVA into a single, seamless, underfoot platform to absorb shock, diffuse high-pressure spots, and make your feet feel amazing!
FitFlop slimline BIOMIMETIX midsole
The patent-pending BIOMIMETIXTM midsole is an ergonomic, pressure-diffusing, sneaker-like layer of cush. Because at FitFlop, we believe YOUR FEET SHOULDN’T HAVE TO SUFFER TO BE BEAUTIFUL™.